Mojo Survey Results
What do the people want?
January
28, 2012
People
want to know more
about getting involved in a horse racing partnership.
Between
November
and
December 2011, Mojo Racing Partners conducted three surveys to learn
more about
what other people think about horse racing partnerships.
Special
thanks to all who voluntarily took the time to
participate and offered their much-appreciated responses.
And,
based on the feedback of over 120 people
who responded to the Mojo Surveys, the results are
pretty encouraging.
61.5%
of
respondents
said they are interested in owning part of a race horse because
they've
always wanted
to be an owner, like the idea of getting involved, or are curious to
know about
their options. The
majority of those
surveyed would prefer to be in a partnership, and they see it as a
hobby that
provides an opportunity to meet new people and learn about the sport.
Most
people
prefer to
have a five to ten percent share of a portfolio of up to three
horses purchased from a reputable sales auction such as Keeneland
and
Fasig-Tipton after the partnership is formed. Of
course, everyone
wants to
see their horse
run (that’s the point, right!); but they also want to visit
the
backside (barns),
training centers, and farm too.
When it
comes down to
their personal obligations, 62.5% of the folks who took the surveys
thought the
initial investment per person should be $2,000 (or less); 59.5% wanted
their
total out of pocket expenses to be no more than $5,000; and over 55%
felt two years
is a suitable time commitment for the term of a partnership.
|
Mojo Survey Results Snapshot
- 61.5%
of respondents want to get involved in a racing partnership.
- 5%
to 10% is the ideal ownership stake.
- $2,000
(or less) to start, and no more than $5,000 out of pocket.
- 2-year
commitment.
- Small
management fee.
- Updates
via e-mail.
|
“I
was
very curious to
see how people would respond to these questions,” says Fred
Taylor, Managing
Partner for Mojo Racing Partners. “When
you start out, you have a good gut feeling about what’s
worthwhile because you
know what you’d like. Then, after
you do
this for several years and listen to your partners, you get a better
understanding of
what works best for them. But, when you
open the floor for feedback from anyone in the general public, you
start to see
people’s true tolerances.”
Did
the surveys
prove
anything? “In many
ways, these
surveys
validated what Mojo is trying to provide and they confirmed my belief
that this
sport needs to offer viable/economical options to people who are
interested in
getting involved,” Fred said. “For
me,
it also verifies that the expectations and price(s) have to be set at
levels
that
work best for the particular group of people—it has to be
‘doable’ so everyone
has a positive experience.”
What
else did
you
learn? Over 93% of the people who
responded want to be kept informed via e-mail. More
than 84% are receptive to a small management
fee. And, over 75%
don’t mind if
their
horse(s) race in a city that’s different from where they
live. “As a
communication guy, I provide news, notes, and updates via all channels
(e-mail,
website, video, Facebook, Twitter, etc.); but the results clearly
demonstrate
that
e-mail still rules the day,” Fred explained.
“Though
I haven’t charged a management fee up
to this point, I’ll consider
that in the future to help get the word out in other cities about
Mojo’s
Mission.”
End Note: The individuals who participated in the Mojo
Surveys were intentionally left "anonymous," their contact information
was not collected, and their responses will not be utilized by Mojo
Racing Partners (or provided to any third party) for future
solicitations of Mojo Racing Partners products and services.
Survey
3 - Out of Pocket Expenses
For
the next survey (in our series), we want to "drill down" and get the
public's opinion about paying for the costs associated with
participating in a horse racing partnership.
To take the survey, please click: Out
of
Pocket Expenses
Survey
2 - Owning A Race Horse
Continuing
our quest to give the people what they want, Mojo would like to know
your
thoughts about owning a race horse.
As such, our second survey asks five questions to better understand
your thoughts about being an owner.
To take the survey, please click: Owning
A
Race Horse
Survey
1 - Joining A Racing Partnership
In
order to give the people what they want, Mojo would like to know your
thoughts about joining a racing partnership.
As such, our first survey asks nine questions to better
understand
your basic interests in becoming a partner.
To take the survey, please click: Joining
A
Racing Partnership
Mojo
wants to know what you want!
October
16, 2011
Mojo
Racing Partners will launch a
series of surveys that are intended to better understand what the
people want.
“We’re going to reach out to our fans and ask them
to tell
us
about their ideal ownership experience,” said Fred Taylor,
Mojo’s Managing
Partner. “Times are
changing, and we
can
sit around and speculate what that means to our followers;
however, unless
you ask, you won’t really know. So,
that’s
what we’re going to do. And,
asking
questions just falls in line with the type of open relationship that we
try to
foster with our Partners and Fans.”
During November and
December, different surveys (developed
using SurveyMonkey) about racehorse ownership, Mojo, and thoroughbred
racing
(in general) will be posted on the partnership’s Facebook
page,
Twitter feed,
and website. “We’re
going to
take laid
back, but intentional approach,” Taylor explains.
“I’m
going to start with some general
questions to get a feel for the people’s attitudes about
horse
racing partnerships. Then, through
subsequent surveys, we’ll ask more questions
learn about their tolerances for this type of product in the present
economic
environment.”
Participating
in the surveys will be completely
voluntary. Those who complete a
survey
will remain anonymous, and their privacy will be protected. “I
respect the privacy of all Mojo Fans;
I
care about their feelings and concerns; and protecting their identity
is key to
honest feedback, as well as their future support.”
So,
why should anyone to take time to read
and respond
to a survey?
“The surveys
will be
short
and sweet—not more than ten simple questions that will take
five
minutes to
complete,” Fred promises.
“Mojo
Friends
will be given a link to an online questionnaire, so it’ll be
easy/convenient to
access.
Plus, the feedback will
be
useful insofar as figuring out how to help people get involved in the
sport.
And, as more Mojo Fans
take the
surveys, Mojo
will offer incentives to keep answering our questions.”
Mojo Racing Partners:
The
Mojo Racing Partners entity was created by Fred Taylor in 2006.
Since then, it has formed four boutique Partnerships under
the
Mojo
colors, and strives to differentiate itself from other racing
syndicates by
offering newcomers an educational, affordable, and fun experience that
places
the wellbeing and welfare of our Runners above all else. Mojo
is
based in
Fort Worth, TX; our Runners are prepared for racing in Texas at Diamond
D Ranch
and have raced in Kentucky, Indiana, and Illinois.
Currently, one Partnership group is formed
via Mojo
that has
a Three-Year-Old Filly, Wild About Annie—she is
slated to
run in Texas
later this year.
SurveyMonkey:
SurveyMonkey
is the
world’s leading provider of web-based survey solutions,
trusted
by millions of
companies, organizations, and individuals alike to gather the insights
they
need to make more informed decisions. After
10 years, SurveyMonkey is still challenging itself
to deliver the
most advanced research design that’s easy enough for anyone
to
use. SurveyMonkey’s
customers
include 100% of the
Fortune 100, as well as other businesses, academic institutions, and
organizations of all shapes and sizes. Literally
millions of people use SurveyMonkey for everything from customer
satisfaction
and employee performance reviews, to course evaluations and research of
all
types..
To learn more
about SurveyMonkey, go to: http://www.surveymonkey.com/
SOURCE: Mojo
Racing Partners
For more info about Mojo Racing Partners, go to:
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www.facebook.com/go2mojo
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www.twitter.com/go2mojo
